Skip to main content

Likert Scale Introduction

Likert Scale - Introduction 



The Likert Scale is a psychometric scale commonly used in research surveys to measure attitudes, opinions, or behaviours. It was developed by psychologist Rensis Likert in 1932. The scale asks respondents to indicate how much they agree or disagree with a particular statement. Typically, the scale ranges from ordered responses (e.g., 1 = Strongly Disagree to 5 = Strongly Agree).

Structure of a Likert Scale

  • Statements: A series of statements related to the subject being measured.
  • Response Options: Ordered choices, generally 5 or 7 points, ranging from one extreme to another (e.g., strongly disagree to strongly agree).

Common Points on a 5-Point Likert Scale:

  1. Strongly Disagree
  2. Disagree
  3. Neutral (Neither Agree nor Disagree)
  4. Agree
  5. Strongly Agree

Some variations may also include a 7-point scale or more detailed response options, like "Very Satisfied" to "Very Dissatisfied."

Example 1: Measuring Satisfaction

Statement: "The customer service at this store is excellent."

Response options:

  1. Strongly Disagree
  2. Disagree
  3. Neutral
  4. Agree
  5. Strongly Agree

Example 2: Attitudes Toward Learning Online

Statement: "I find online learning more engaging than in-person learning."

Response options:

  1. Strongly Disagree
  2. Disagree
  3. Neutral
  4. Agree
  5. Strongly Agree

Example 3: Work Environment Perception

Statement: "I feel supported by my colleagues at work."

Response options:

  1. Strongly Disagree
  2. Disagree
  3. Neutral
  4. Agree
  5. Strongly Agree

Likert Scale Characteristics:

  • Balanced Options: It provides both positive and negative responses, with neutral as a midpoint.
  • Quantitative Analysis: Responses can be assigned numerical values to quantify the degree of agreement (e.g., 1 for Strongly Disagree, 5 for Strongly Agree), allowing for statistical analysis.
  • Subjectivity: It measures subjective attitudes or feelings, making it ideal for social science and behavioural research.

When to Use a Likert Scale

  • To assess attitudes, perceptions, or behaviours.
  • When you need to quantify subjective opinions.
  • For surveys in areas such as customer satisfaction, employee engagement, or educational assessments.

The Likert Scale is popular because it is simple to use and understand, both for researchers and respondents.

Dr.Sheik'Blog

Comments

Post a Comment

Popular posts from this blog

Basic Ethics of Researcher

Ethics of a researcher refers to the moral principles and standards that guide researchers in the process of conducting their studies. Ethical guidelines ensure the integrity, transparency, and fairness of research activities, safeguarding the rights and well-being of participants and the credibility of the research process. Here are the key aspects of research ethic s 1. Informed Consent Definition : Researchers must obtain informed consent from all participants, ensuring that they fully understand the purpose of the research, the procedures involved, potential risks, and their rights (such as the right to withdraw at any time). Importance : Ensures that participation is voluntary and that participants are making an informed decision. 2. Confidentiality and Privacy Definition : Researchers must protect the identity and personal information of participants. Data should be anonymized or kept confidential to ensure that individual identities are not revealed without permission. Importanc...
Post a Comment
Read more

Case Study - Overview

Case Study - Overview A Case Study is an in-depth exploration of a specific subject, event, or organization to gain insights into complex issues, patterns, or phenomena. The introduction of a case study sets the stage for the analysis, providing readers with the necessary background and context. Here are the essential elements of a case study introduction: 1. Background of the Problem Description of the Case : Begin with a brief description of the case being studied. This could be a person, group, organization, or event. Contextual Information : Explain the broader context in which the case exists. This might include industry, historical, social, or economic factors that influence the case. Relevance : Highlight why this case is important to study. It could be because the case is unique, has broader implications, or is representative of a common issue. Example : In studying a company's innovative response to a market crisis, the background might discuss the economic environment, ...
Post a Comment
Read more

Research Gap

Research Gap A research gap refers to an area of knowledge or an issue in the literature that has not been fully explored or adequately addressed by existing research. Identifying and addressing research gaps is critical because it provides new insights, adds value to existing knowledge, and can contribute to the advancement of a specific field. Types of Research Gap There are several types of research gaps, each defined by the nature of the knowledge deficiency or unanswered questions in the literature. Here are the most common types of research gaps with examples: 1. Evidence Gap An evidence gap occurs when there is limited or no empirical data to support a particular hypothesis, theory, or claim. In such cases, researchers lack concrete data or research studies to validate findings or arguments. Example:   In health research, there might be claims about the benefits of a new dietary supplement for heart disease, but no long-term studies have been conducted to provide empirical e...
Post a Comment
Read more